This piece bears the NRECA mark, identifying it as part of the National Rural Electric Cooperative Association’s mid-century public outreach campaign. It exemplifies the post-war era’s optimism toward infrastructure expansion and the modernization of rural America.

An original tin litho and neon advertising sign promoting rural electrification through the Western Farmers Electric Cooperative and Alfalfa Electric Cooperative. The sign features a stylized lineman figure outlined in white neon tubing, poised to connect a vivid red lightning bolt through the bold POWER lettering. Above, “Western Farmers Electric” glows in deep blue, while “Cooperative” and “Serving Alfalfa Electric Cooperative” retain their period-painted typography.