Vintage Fresca Lighted Sign: 1960’s Original “Survivor Condition” – LS6628

Like all of the collectible, vintage signs sold at ArtFactory.com, this vintage Fresca lighted sign is in unrestored, original condition. It is our belief that any dings, dents, or blemishes are part of the history of that item, and help to tell its history. This now over 55-year-old sign is in Excellent condition overall, with a very clean sign face, and does not have the large cracks that are commonly seen on these older plastic signs. The frame is also in nice condition with only a few minor flaws. To top it all off, this “Survivor Condition” sign also features fully original electrical and lighting components. To find a sign of this age with the original lighting is a truly rare find, and a collector’s dream!

Vintage Soda Collectibles From ArtFactory.com

We sell rare, collectible items from dozens of soft drink companies, including not only Fresca, but also Coca-Cola, Pepsi, 7 Up, Dr. Pepper, Royal Crown Cola, Nesbitt’s, and more. Like all of our vintage collectible signage, this vintage Fresca light sign is an original, investment quality item. We are a one stop shop when it comes to outfitting your man cave or game room. We can can outfit an entire 1960’s style soda shop for you, or help you find that one special item that has been missing from your collection. We are a one-stop-shop for vintage soda collectibles, in addition to signs, and also have fully restored original vending machines. These machines are restored to working, museum quality condition and include original, period correct signage, logos, and paint schemes. Our vending machine restorations are the best in the business because nobody has been doing it longer, or pays as much attention to detail.

We specialize in original collectible advertising from America’s most iconic brands. Don’t be duped by fakes, or settle for low quality reproductions that will never have any long term appreciable value. At ArtFactory.com, we only deal in fine are quality collectibles with appreciable value that are guaranteed to be authentic, and backed by over a century in experience. Call us today at 1-510-671-0430 to ask for pricing on this rare, “survivor condition”, vintage Fresca lighted sign, or any of our other vintage soda shop and drug store signs.

The original Fresca bottle design from 1966, designed by Hodgman-Bourke of New York City. WmArbaugh, CC BY-SA 4.0, via Wikimedia Commons

Fresca Soda Historical Information

Fresca is a citrus-flavored soda that was first introduced in the United States in 1966. The origins of Fresca can be traced back to a grapefruit soda called Citrus Club that was developed by the Coca-Cola Company in the 1940s. Citrus Club was marketed as a sugar-free alternative to other soft drinks and was aimed at people who were watching their weight. Fresca was first introduced in the Northeastern United States in 1966. It was initially marketed as a grapefruit soda, but it was later expanded to include other citrus flavors such as lime and lemon.

In the 1970s, Fresca’s popularity began to wane as other diet sodas such as Diet Coke and Diet Pepsi were introduced. However, the Coca-Cola Company continued to market Fresca, and in the 1980s, the brand underwent a major overhaul. The company changed the formula of Fresca to include a blend of artificial sweeteners, which gave the soda a sweeter taste. The new formula was also marketed as having a “lighter, crisper” taste, which was intended to appeal to a broader audience.

In the 1990s, the Coca-Cola Company introduced a number of new flavors of Fresca, including peach and black cherry. However, these flavors were not as successful as the original citrus flavors, and they were eventually discontinued.

Today, Fresca is still sold in the United States, but its popularity has waned in recent years. In 2018, the Coca-Cola Company announced that it would be rebranding Fresca in an attempt to make it more appealing to younger consumers. The new branding included updated packaging and a new marketing campaign that emphasized Fresca’s sugar-free and calorie-free attributes. Although its popularity is not what it once was, with a history that loosely dates back to the 1940’s, and commercial production since the 1960’s, Fresca has one of the longest, and most interesting histories of the calorie free soft drinks, and pre-dates Diet Coke. Fresca remains a popular beverage among people who are watching their weight or who prefer sugar-free and calorie-free drinks. With the recent rebranding efforts by the Coca-Cola Company, it remains to be seen whether Fresca will experience a resurgence in popularity in the coming years.